An Introduction to Lead Services for Agents
Back in the day, a good percentage of an agent’s day was spent on the phone, trying to reach potential clients. Now, insurance leadgen sites are able to supply quality, prefiltered insurance sales leads that are currently looking for a new insurance policy. These insurance lead generation companies offer a simple alternative to prspect lists and other marketing methods.
Sales lead companies work by matching together prospects interested in an insurance policy with insurance underwriters who want to sell them a policy. These websites collect information from each consumer using a web form, store the data and then sell the insurance sales prospect to an agent.
With so many insurance sales lead companies each offering slightly different products, brokers can’t always determine which company is right for them. You should look for a sales lead company that can regularly offer quality prospects with prices that can create a positive return on invested capital, a fair billing system and refund policy, a means to filter your leads and that the leads are delivered in real time.
Costs is big. An inexpensive insurance lead may not provide high quality customers but a more expensive insurance lead might cost too much to realize a profit
Many insurance lead sites will either require you to either make an initial deposit or will bill you at the month’s end, but you should be wary of insurance lead websites that try to have you put a very large amount of money up front.
Regardless of the lead service you use, you’ll eventually get a lead that is unreachable or was previously sold to you. A fair company will also have a good refund return policy for these kinds of insurance leads.
Being able to only be sent the kind of prospect you want is significant. Most insurance leadgen websites offer some type of filtering ability so that you only are sent and are charged for the prospect that is most suitable for your agency.
Finally, when evaluating an insurance lead service, you should shop around and buy leads from a few insurance lead sites. You may end up finding that a few offer high quality life insurance sales leads but don’t provide good car insurance leads. If you purchase insurance sales leads from different companies, it will give you an edge against other insurance agents and will keep the volume of your leads in check.
